Ba Rock Obama Fundraiser in Greenpoint NYC

A few weeks ago, my band AM, played this fundraiser for Barack Obama’s campaign. It was basically a hipster neighborhood event in Williamsburg/Greenpoint in NYC where they got a bunch of bars together to host a bunch of indie bands. One ticket got you a bracelet that allowed you to go to any bar that was hosting this thing and see all the music that was being made. It was called Ba-Rock Brooklyn.

So, it was pretty cool to meet all the bands there that night, and to my surprise (since I am a pessimist when it comes to people showing up at shows), there were a lot of people out that night and everyone raised $2500 for Barack. Not bad for a neighborhood thing.

I realized that part of the success of these kinds of nights is the “Music scene” aspect of it all. It works better to ask your audience to go to an event where they will be able to hear lots of different musics than just hear your band. So, the draw is “Come see a night of local indie music”, rather than “Come see my band”. A slightly different pitch. But to me anyways, it feels as though having people gather has a couple of effects. First it was a great way to meet other bands in the scene, and musicians have to stick together. It’s a band thing anyways. One day you’re playing with this band, the next time with another. And sharing tips and experiences with each other can only help in figuring out how to navigate the whole indie music thing. In addition, sharing audiences is good because well, it’s always the more the merrier anyways, and it winds up being a better for your audience as well.

And I believe that that is how music scenes are made. People in the audience checking out the music, then checking each other out, and making friends, and if it works, it might grow into a scene. I guess of course, that the music has to be interesting and all that. But of course, I’m sure it is.

The music scene aspect of playing music for your friends that grow into more friends etc, is what a bunch of social networks sites try to replicate. But I feel like it’s still way different from being in a smokey room a little drunk and really getting into some music while some hotties over there are into it…and in my case, go try to meet them, get shot down… but fun nonetheless.

Whoever can replicate this in the Internet virtual world, will have taken musicianship and the music business to the next level.