As I’ve been researching and thinking on the subject of what making music and sharing it with others actually means these days, I was thinking how we are all advertising driven. This website is ad driven, how ever little driving is actually done. Nonetheless, advertising powers the art. So many people are able and striving to “sell” their music, but what does that actually mean in this world we are forging?

In the past music has been a product with many different business models, there was the concert, the tour, the cd, the publishing, the t-shirts. Then came the clothing lines, the sneakers, the branded guitars, and everything else. People are talking about the death of the cd track, and I kind of agree. Music, as a product, Continue Reading