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The need for “Music Scenes” and Barack Obama

Ba Rock Obama Fundraiser in Greenpoint NYC

Ba Rock Obama Fundraiser in Greenpoint NYC

A few weeks ago, my band AM, played this fundraiser for Barack Obama’s campaign. It was basically a hipster neighborhood event in Williamsburg/Greenpoint in NYC where they got a bunch of bars together to host a bunch of indie bands. One ticket got you a bracelet that allowed you to go to any bar that was hosting this thing and see all the music that was being made. It was called Ba-Rock Brooklyn.

So, it was pretty cool to meet all the bands there that night, and to my surprise (since I am a pessimist when it comes to people showing up at shows), there were a lot of people out that night and everyone raised $2500 for Barack. Not bad for a neighborhood thing.

I realized that part of the success of these kinds of nights is the “Music scene” aspect of it all. It works better to ask your audience to go to an event where they will be able to hear lots of different musics than just hear your band. So, the draw is “Come see a night of local indie music”, rather than “Come see my band”. A slightly different Continue Reading